AVAVAV NO TIME TO DESIGN, NO TIME TO EXPLAIN: MILAN 2023
Written by Maisie Rooney
AVAVAV's most recent Milan fashion show, titled "No Time to Design, No Time to Explain," made a significant impact in the fashion world. Beate Karlsson, known for her disruptive approach, continued to push boundaries and challenge conventional fashion norms with this collection.
The show was marked by a strong comedic theme, consistent with Karlsson's previous work. Models walked the runway in a deliberate and humorous portrayal of fashion mishaps, with clothes falling off and accessories breaking as they strutted their stuff. This added an engaging narrative to the show, offering a unique perspective on the design process and the art of fashion.
Typography played a prominent role in the clothing, with phrases like "add back?!" printed on backless t-shirts and "wrong side" as models wore hoodies backward. The runway itself featured oversized post-it notes with the AVAVAV logo, enhancing the overall aesthetic of chaos and creativity.
Karlsson's "Filthy Rich" motto, seen as tattoos on some models, served as commentary on fashion's production systems or a satirical take on the industry's current state. The collection also featured innovative uses of safety pins as makeshift fasteners and decorative yet functional rows of buttons, suggesting potential areas for further exploration.
While the show was heavy on storytelling, it raised questions about the need for more focus on the clothing itself in future collections. The standout piece was a suit made entirely from post-it notes, both amusing and thought-provoking, symbolizing an endless to-do list or a fresh start for Karlsson's creative ideas.
The show's influence may extend beyond the runway, potentially inspiring everyday fashion with half-put-together looks, safety pins, and intentionally distressed styles. As fashion trends filter down to boutiques and high streets, AVAVAV's show could leave a lasting impact on how people approach and experiment with their personal style.
In conclusion, AVAVAV's latest Milan fashion show was both inspiring and thought-provoking, showcasing Beate Karlsson's ability to challenge conventions and use humor to convey a deeper message in the world of fashion.
The show was marked by a strong comedic theme, consistent with Karlsson's previous work. Models walked the runway in a deliberate and humorous portrayal of fashion mishaps, with clothes falling off and accessories breaking as they strutted their stuff. This added an engaging narrative to the show, offering a unique perspective on the design process and the art of fashion.
Typography played a prominent role in the clothing, with phrases like "add back?!" printed on backless t-shirts and "wrong side" as models wore hoodies backward. The runway itself featured oversized post-it notes with the AVAVAV logo, enhancing the overall aesthetic of chaos and creativity.
Karlsson's "Filthy Rich" motto, seen as tattoos on some models, served as commentary on fashion's production systems or a satirical take on the industry's current state. The collection also featured innovative uses of safety pins as makeshift fasteners and decorative yet functional rows of buttons, suggesting potential areas for further exploration.
While the show was heavy on storytelling, it raised questions about the need for more focus on the clothing itself in future collections. The standout piece was a suit made entirely from post-it notes, both amusing and thought-provoking, symbolizing an endless to-do list or a fresh start for Karlsson's creative ideas.
The show's influence may extend beyond the runway, potentially inspiring everyday fashion with half-put-together looks, safety pins, and intentionally distressed styles. As fashion trends filter down to boutiques and high streets, AVAVAV's show could leave a lasting impact on how people approach and experiment with their personal style.
In conclusion, AVAVAV's latest Milan fashion show was both inspiring and thought-provoking, showcasing Beate Karlsson's ability to challenge conventions and use humor to convey a deeper message in the world of fashion.